Research Topic and 10 Tentative Sources


I've decided to research how document design affects consumer decisions. I actually want to see what I can find out regarding the manipulation of restaurant patrons. Not sure about my research question, but I think I'll come up with it as I figure out where there might be gaps in the research.

My 10 tentative sources are:

Brown, J. L., Smith, K. C., Welding, K., & Cohen, J. E. (2020). Misleading tobacco packaging: Moving beyond bans on “light” and “mild.” Tobacco Regulatory Science, 6(5), 369–378. https://doi.org/10.18001/TRS.6.5.6

 

Flora, C. (2005). Ordering under the influence. Psychology Today, 38(5), 37. Retrieved from

            http://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=17996649&site=ehost-           live

 

McKeown, M. M. (2014). Culinary ambiguity: A canonical approach to deciphering menus. Harvard Journal on Legislation, 51(2), 227-240. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=97133039&site=ehost-live

 

Miranda, C. A. (2006). The menu magician. Time Magazine, 167(24), 86. Retrieved from

            http://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=21054773&site=ehost-live

 

Ngan, H. F. B., Bavik, A., Kuo, C.F., & Yu, C.E. (2020). Where you look depends on what you are willing to afford: Eye tracking in menus. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/1096348020951226

 

Reale, S., & Flint, S. W. (2016). The impact of menu label design on visual attention, food choice and recognition: An eye tracking study. Journal of Sensory Studies, 31(4), 328–340. https://doi.org/10.1111/joss.12216

 

Reynolds, D., Merritt, E. A., & Pinckney, S. (2005). Understanding menu psychology: An empirical investigation of menu design and consumer response. International Journal of Hospitality & Tourism Administration, 6(1), 1–10. https://doi.org/10.1300/J149v06n01_01

Rude, C.D., Eaton, A. (2011). Technical editing (5th ed.). Pearson Education.

 

Vu, T. M. H., Tu, V. P., Duerrschmid, K. (2017). Eye-tracking test design influences the relationship between gazing behaviour and evaluation decision. Bodenkultur: Journal for Land Management, Food & Environment, 68(4), 261–270, 2017. https://doi.org/10.1515/boku-2017-0021

Williams, R. (2015). The non-designer’s design book (4th ed.). Peachpit Press.

 

 

Comments

  1. Tia MolloySeptember 16, 2020 at 1:16 PM

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  2. Tia MolloySeptember 16, 2020 at 1:20 PM

    I think your research topic is a really good idea and I bet there is a lot of information to go off of for this topic. The way documents are designed plays a big role in the decisions people make. As far as restaurants go, I think that a lot of places work to advertise and create documents that manipulate people into giving into the products they want them to buy. If I were reading this report, the question I would want answered is the how... How are restaurants using their documents to influence consumers decisions?

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    1. Kim Kuhn English 3341September 16, 2020 at 4:22 PM

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    2. Kim Kuhn English 3341September 16, 2020 at 4:24 PM

      Yes! And I may just make that my question... Thanks,Tia, for your input. :) Also, I was very surprised when I couldn't find much on how restaurants influence their patrons' decisions. Maybe my research paper/ capstone will be good enough for others to use in their research someday. :D

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  3. Kim Kuhn English 3341September 16, 2020 at 6:40 PM

    I found most of my articles in EBSCO host database, but I want to search other databases using different key words. I initially found some good articles, it's just that I want to find more based on design theory. It's was hard to find articles printed in 2019/2020, so I want to look further to try to find that. I already have 2 books that discuss design theory, and I think I found a chapter from another book. I just need to make sure it's legit. I'm not sure which sources I'm going to use for the lit review.

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  4. Dr. Florence Elizabeth BacabacSeptember 17, 2020 at 7:48 PM

    Hi Kim,

    The angle you chose to pursue this research is right on the money (no pun intended) and has the potential to contribute to our PTW field.

    I like really the steps you have taken so far and as you distill your research gap in the process of annotating sources, etc. keep in mind the 'call for future research' shared in your selected journal articles that might be applicable to your topic moving forward.

    Best,
    Dr. B

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